The Olympics is about your money. It’s time to make it about theirs.
On the heels of a successful Pan-Am Games, Toronto mayor John Tory has decided that his city will not bid on the 2024 Summer Olympics. He cites lukewarm enthusiasm from potential sponsors as well as no firm funding commitment from the province of Ontario as the main factors in his decision. He’s also gun-shy after the city’s failed bids for 1996 and 2008.
Simply put, it costs too much to bid unless you’re relatively sure that you can land the Games; and even if you DO win, the cost to stage them has become astronomical. The only organization that seems guaranteed to profit is the I.O.C.
That’s why it’s time for the I.O.C to stage the Games, not individual cities. And due to the sheer size of a Summer Games, permanent locations should be considered so that venues would only have to be built once. Pick four cities — for example, London, Los Angeles, Beijing and Sydney — and rotate the Olympics through those locations.
The I.O.C. could purchase the land, build the venues, then lease their use to local tenants or various countries for training purposes.
Perhaps if the people who profit were also the ones who shouldered the financial risk, we’d end up with more reasonable, manageable Olympic Games that didn’ t leave the local population holding the bag.