Google recently released a report called It’s Lit: A Guide to What Teens Think Is Cool after surveying around 1,100 youths between the ages of 13 and 17. And the results are compared to millennials from 18-24.
YouTube (the coolest brand, according to teens), Netflix, Google, Oreos, Doritos, and Nike apparently all fit the bill. The Wall Street Journal was found to be the least cool brand with teens.
Check out the graphs below to see if your brand loyalty makes you cool: