Have you ever looked at your 407 bill and wanted to pull your hair out? Be glad that you’re not driving in the metro Washington, DC area!
The “dynamic pricing” model of shifting prices in response to demand is not new to the transportation business—think airline or Uber’s surge pricing—but now the concept has been added to the express lanes on Interstate 66, which link Washington, DC and the suburbs in Virginia.
The result: earlier this week there was a $40 toll to travel a 16-kilometre stretch into downtown Washington, DC.
The pricing on the highway changes every six minutes; and it’s been noted that a return bus ticket from Washington to New York City would have been cheaper than taking the toll road from Virginia Tuesday morning… yes, it would have been cheaper to commute to New York City than from the suburbs.
Does that make you appreciate the 407 a little more?