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Sugar Crisp creates ‘The First15’ music bursary contest for emerging artists
Posted 11/21/2011 1:00:00 PM

 OCTOBER 12, 2011 (TORONTO, ON) – The cereal maker behind Sugar Crisp is offering a sweet deal for up-and-coming artists looking for their first fifteen minutes of fame. On October 17, Sugar Crisp presents The First 15 Facebook contest, where one deserving music artist will be awarded free studio time, the chance to work with a producer and $5000 in cash. The First 15 Facebook contest concept was hatched.

How it works

Canadians can enter by uploading their song between October 17 and December 9, 2011. Music artists can go to facebook.com/thefirst15 to upload their track and share their bio to win. The songs will be shared on Facebook and friends, family and music enthusiasts are asked to vote on their favourite entries.

The top 10 finalists will be selected by a combination of the most votes, as well as an assessment of creativity and originality. The winner will ...


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About Scott Penfold

Scott Penfold has been in the rock radio broadcast field for over 10 years, predominantly in the Toronto market. 

He also spent some time on the road, working directly with numerous bands while travelling throughout the United States for an International Record Label.

"I really dig the medium of radio.  I've also been overly obsessive about all forms of Rock and Music history for as long as I can remember.

His voice can also be heard in numerous radio and television ads throughout North America.